Is Lego Investing the Next Smart Money Move?

investing in lego

LEGO bricks have been a beloved staple of childhood for decades, but did you know they can also serve as a profitable investment? With the right knowledge and strategies, investing in LEGO sets can potentially generate substantial returns. In this comprehensive guide, we’ll explore LEGO as an asset class, delve into strategic buying, storage, and selling, and uncover expert tips for successful LEGO investing. So, are you ready to start building your LEGO investment empire?

Key Takeaways

  • LEGO has become a viable asset class, with potential to yield higher returns through the secondary market.
  • Strategic buying and understanding of LEGO Secondary Market Dynamics can maximize investment potential.
  • Learning from successful investors and employing effective strategies can help optimize returns for LEGO investments in a diversified portfolio.

LEGO as an Asset Class

A photo of a diverse collection of LEGO sets including retired and exclusive sets

Lego has become more than just a beloved plaything. It can now be seen as an attractive investment for collectors, Lego fans and enthusiasts alike. The allure of these colorful bricks stems from memories they evoke but also from the potential returns associated with investing in them. A report by Research in International Business and Finance concluded that buying into Lego sets may yield up to 11% average annual return on investments – outperforming stocks, bonds or gold purchases traditionally made by investors.

Real Lego fans know how to take advantage of the secondary market which grants access to certain coveted items such as retired releases or limited editions resulting in Optimization when it comes to gains offered through their investments.Adult followers along with those enthralled by Legos have this knowledge allowing them to get bigger dividends back after investing using specialized insight about the global LEGO market!

The Allure of Retired LEGO Sets

Retired LEGO sets have a unique appeal for investors and collectors due to their limited availability. Once it is no longer in production, these items become harder to find, driving up the value when sold on secondary markets like BrickLink – with 41% of sales from retired sets released during 2020-2021 being an example. This provides excellent opportunities for those wanting to take advantage by buying them at one price and then reselling them at higher rates once demand increases again.

Investing in retired LEGOs has shown impressive returns too – boasting 54% ROI on average according to some samples taken. Highlighting how wise decisions coupled with knowledge about market trends can prove lucrative investments within this sector.

Understanding the LEGO Secondary Market Dynamics

Investing in LEGO sets can be a profitable venture, and it is important to understand the LEGO market when doing so. The secondary marketplace for these products only accounts for 0.08% of total turnover from The LEGO Group, but is greatly influenced by popular culture, production numbers and other trends within the industry. Sets with connections to famous buildings or those seen in blockbuster films have experienced the most success on this platform, while limited editions or promotional events increase their value even more among collectors around the world. Take Death Star II and Imperial Star Destroyer as an example, incredibly expensive yet packed full of pieces! Seasonal holiday themed models such as Café on Corner bring out true enthusiasts willing to pay significantly higher prices compared to Taj Mahal’s release. Monitoring market changes carefully could really benefit your bottom line if done strategically – buying at optimal times will get you great returns upon selling.

LEGO Set Rarity and Exclusivity

LEGO investing can be greatly enhanced by pinpointing and acquiring rare and exclusive sets. In the secondary market, a specific LEGO set commemorating iconic films, books or historic events may demonstrate extraordinary appreciation due to its limited edition status. Factors influencing the scarcity of these particular items include limited production numbers, licensing agreements with companies for exclusivity as well as unique pieces within each item which have been retired from circulation in the general market. Examples such as Gold Chrome Plated C-3PO figures or Ultimate Collector’s Millennium Falcon models make powerful investments options thanks to their rarity on top of collector demand driving up prices. When they become available on the open markets, many investors will compete for them.

Strategic Buying: Maximizing LEGO Investment Potential

An illustration depicting strategic LEGO set buying with a focus on investment potential

To capitalize on your LEGO investment potential, it is necessary to identify and buy high-value sets. Knowing the factors that can affect a set’s worth such as condition, demand, exclusivity and historical performance assists in making informed decisions when purchasing them.

Keeping up with changes within the LEGO market helps investors reach their desired returns by knowing the right time to invest or purchase discounted sets at a reduced cost – boosting income for higher long-term profits.

Identifying High-Value Sets

Investing in LEGO sets is a great way to achieve financial success. It requires an understanding of the factors that influence their value. These include: number of pieces, exclusivity, condition and size of collection. When considering these elements plus market trends, investors can find impressive returns with lucrative collections supported by the Lego Group.

High-value examples are Ultimate Collector’s Series Millennium Falcon (#10179), King’s Castle (#6080), Taj Mahal First Edition (#10189), Technic Ferrari Daytona and Lion Knight’s castle. By investing money into such products or ones similar you will be able to generate higher revenues due to its huge demand on the market, resulting in diversity within your lego investment portfolio!

Timing Your Purchase for Optimal Value

Understanding the ideal period to purchase LEGO sets is paramount in maximizing returns from these investments. For example, new releases and seasonal specials during holidays are great occasions for investors to take advantage of opportunities and potentially bolster their value. It’s also necessary to contemplate when it would be most suitable to sell Lego items that have been previously acquired as a form of investment. After two or three years since retiring them, this can change due to changes in market expectations. Monitoring conditions carefully should help increase profits by selling at an opportune time.

Storing Your Bricks: Preserving LEGO Set Value

A photo showing meticulously stored LEGO sets in pristine condition

Investing in LEGO sets can be highly rewarding, but it is essential that their condition and value are properly preserved. Appropriate storage solutions, as well as effective security measures, will help maintain the value of your collection over time and make them more appealing to potential buyers on the secondary market.

The maintenance of LEGOs helps ensure they reach maximum investment potential. This includes taking care not to damage or deteriorate either the bricks themselves nor their packaging/instructions.

MISB (Mint in Sealed Box): The Gold Standard

LEGO collectors and investors know that Mint in Sealed Box (MISB) is the gold standard when it comes to building sets. This means these pieces are unopened, kept securely inside their original packaging, which then maximizes both value and investment potential for LEGO owners over time. Preserving sets this way ensures a good return on them once they’re put up for sale. Keeping your collection safe while boosting its value at the same time!

Proper Storage Conditions

Maintaining the value of your LEGO collection is key. It’s important to keep sets in a dry, temperature-controlled space and away from direct sunlight. Discoloration or fading can happen with too much sun exposure. For those extra bricks not part of a set, store them securely either in plastic tubs or separate containers by color/type for easy access when needed – plus they’ll be preserved better this way! Placing small bags inside helps you stay organized too.

Selling Strategies for LEGO Collectors

An illustration depicting successful selling strategies for LEGO investments

To optimize their LEGO investment returns, it is important for sellers to understand the market fluctuations that could influence the value of their sets. Keeping informed and utilizing appropriate strategies when selling on a secondary marketplace can be beneficial in maximizing gains from these investments.

Identifying prime times to offload your items, taking advantage of popular online outlets and pricing accurately are all tactics you should consider if looking to make successful sales with LEGO products. Being aware of what’s happening in the larger LEGO markets as well allows investors an edge over those who may not have such insight into these types of transactions.

Choosing the Right Platform

Maximizing profit from your LEGO investment starts with selecting the most appropriate platform for selling. Different online outlets will reach different buyers and have varied fee structures, thus it is important to select a site that suits one’s needs as well as attracts potential customers. eBay, Amazon, BrickLink, Brick Owl and Decluttr are all popular options when considering where to sell ones’ Lego sets – they offer varying audience sizes along with individual pros/cons in terms of fees charged & ease-of-use. By carefully weighing these factors based on goals or target market buying habits, you can elevate profits derived from such sales over time.

Setting the Price: How Much is Your LEGO Worth?

To obtain the highest returns on your LEGO investments, it is important to set a price that accurately reflects value. Factors such as condition, demand for the product, exclusivity and historical performance all need to be taken into consideration when making this assessment. Utilizing websites like Rebrickable or BrickEconomy can help you make an educated decision based on your collection. Alternatively, consulting resources like BrickLink’s Price Guide can provide information about current market values of sets. A well-informed selling price will ensure that your Lego investment yields maximum potential upon sale.

Diversifying Your Portfolio with LEGO Investments

A photo showing a diversified investment portfolio including LEGO sets

Including LEGO sets into a well-diversified investment portfolio has the potential to improve returns and spread out risk. Average yearly gains are around 11%, which surpasses investments such as stocks, gold or bonds. By incorporating LEGO elements into your financial plan, you can elevate overall yields while equalizing any risks taken on with other types of investing.

It is vital to recognize that although there might be rewards with this type of investment strategy, it does come attached to danger too. Hence researching all available information, diversifying one’s Lego assets in their stock portfolio correctly and forming effective strategies will help lower these drawbacks for more profitable outcomes when using LEGOs for money gain purposes!

Balancing Risk and Reward

When investing in LEGO, weighing the advantages and disadvantages is essential to achieving optimal results. To make wise decisions regarding which sets are worth buying or selling through online auction deals, one must take into consideration factors such as demand, rarity of a particular set condition and market fluctuations that could influence supply levels. It’s important to stay realistic about what you expect from your investment while preparing for any potential changes on the market so that risk can be balanced with reward successfully, this will result in reaching your financial goals efficiently.

Comparing Returns: LEGO vs. Traditional Investments

Investing in LEGO sets has proven to be an attractive option, with data revealing average annual returns of 11% between 1987-2015. This surpasses the performance of stocks, bonds and gold, which can also provide more stability than those generated by LEGO investments. The potential gains made through this form of investment could range greatly from -50% up to +600%, so it is important that investing strategies involve a balanced approach for managing risk as well as reaping rewards.

Expert Tips for LEGO Enthusiasts and Investors

Learning from experienced LEGO investors can help maximize your potential returns. By staying informed about the market and utilizing efficient strategies, you are able to optimize your investment in LEGOs and experience great success.

This section contains insights gained through successful LEGO investing that will support smart decisions for those looking to invest in this unique asset class. Through knowledge of prior successes—as well as avoiding common errors—investors can make the most out of their investments while earning excellent yields on their capital invested.

Learning from LEGO Investment Success Stories

Investing in LEGO can be a great way to maximize your investment potential. By studying the successes of those who have been successful, you can gain insight into what strategies could prove effective for yourself. These proven methods include buying and holding, diversifying investments across multiple markets, doing thorough research beforehand and waiting patiently to reap rewards as prices grow over time. Building up relationships with members of the collecting community is also an important part if one wants maximum return on their investment in Lego bricks or sets.

A prime example would be when The Ultimate Collector’s set was released back in 2007 at $500 per unit – collectors today now pay much higher amounts due to its rarity thus making it exceptionally profitable for investors who got involved early enough before demand began outpacing availability among sellers. Monitoring Legos’ market values allows aspiring investors keep informed about the profits that may result from these items later down the line should they choose to invest energy and finances into them either purchasing individual pieces or entire series, knowing how valuable certain Lego products are helps ensure optimal success.

Common Pitfalls to Avoid

By maintaining a watchful eye and avoiding blunders, investors can maximize their potential when it comes to LEGO investing. Making common mistakes such as paying full price or not diversifying are unfortunately far too frequent in this particular asset class. Gaining knowledge from fellow enthusiasts is highly recommended so that you can make strategic decisions for your portfolio. Opting for variety, having effective strategies and staying knowledgeable will guarantee success while taking part in the rewards associated with Lego investments.

The Future of LEGO Investing

As LEGO’s recognition and popularity continues to rise, so does its potential for investing. Given their strong investments in key initiatives combined with the expected growth of the global market for Lego blocks, there are good prospects when it comes to future investment opportunities involving this product.

For anyone considering investing in these brick pieces or already partaking on such activities, doing research and staying up-to-date regarding all pertinent information can be invaluable. Diversifying one’s portfolio coupled with effective strategies that help control risk while boosting returns is equally important as well. With adequate guidance derived from our comprehensive analysis of Lego investments being made available here at hand, any investor has a great chance of capitalizing upon this unique asset class efficiently reaping its potentially attractive rewards along the way too!


For those aiming to diversify their investment portfolio, LEGO investing offers a distinctive and potentially profitable opportunity. To gain the maximum benefits of this exceptional asset class, potential investors should stay informed about market trends, exercise sound buying strategies coupled with safe storage practices, and learn from successful examples in order to maximize their investments’ profitability while having fun creating an extensive network of LEGO property.

Frequently Asked Questions

Can you buy stock in LEGO?

For those wishing to invest in a similar business, LEGO being privately held means it cannot be purchased. Stock in Hasbro (NASDAQ: $HAS), Mattel (NASDAQ: $MAT) or Walt Disney (NYSE: DIS) can all still be acquired.

Is investing in LEGO sets a viable option for anyone?

Investing in LEGO sets requires a great deal of study and understanding to make wise decisions, making it an unfavorable option for most. Those willing to commit the necessary effort can profit from investing in this iconic brand’s products.

What is the average annual return on investment for LEGO sets?

On average, LEGO products yield an annual return of 11% when invested in. This makes them a lucrative option for any investor who wishes to invest in them.

How can I determine the value of my LEGO sets for sale?

To ascertain the worth of LEGO sets for sale, explore online sources such as Rebrickable and BrickEconomy, consult with BrickLink’s Price Guide to research Details of value factors like rarity, age, or state of preservation and consumer demand.

What are the benefits of including LEGO investments in a diversified investment portfolio?

Adding LEGO investments into a diversified portfolio can provide an opportunity to spread out risk and possibly enhance returns. Investing in LEGOs could give you increased variety for your investment portfolio.

Sign up for our money-making tips and insights newsletter

Get Hustling!

Don't worry, We never Spam